CLIENT
EcoFund
Personas fuel mountain huts innovation
Co-creating the future model for sustainable mountain tourism
PROBLEM
Facilitate the work of various partners related to EcoFund’s project of designing a model for a sustainable mountain hut. A specific task was to perform on-site research and create personas of mountain huts users in Rila and co-create the sustainability criteria that correspond to the users’ needs for the future hut redesign.
PROCESS
SOLUTION
Field observations and interviews to define full spectrum of mountain huts users, needs and perceptions towards sustainability. Workshops with the interdisciplinary team to co-create holistic picture of future hut.
SUCCESS FACTORS
+ Understanding the importance of field work by the client
+ Top-performing leadership team with dedicated time to work on the sprint
+ Our multidisciplinary team of facilitators, who created the environment for efficient dialogue and creative output among diverse participants
RESULT
A set of personas with clearly defined sustainability perceptions and needs, related to different areas of the huts. This built empathy and understanding between all stakeholders for the next phase of the project, which resulted in meaningful and innovative ideas.
feedback
We are grateful for the opportunity to interact and facilitate many different experts - researchers, architects, NGO people, government officials and co-create for a better future.
Elina Zheleva
Managing Director, launchlabs Sofia
This was a key project for us as it allowed us to step out of the office - literally. We absolutely enjoyed doing the on the ground research in the mountains.
Elina Zheleva
Managing Director, launchlabs Sofia
To co-design the model for a the mountain hut of the future is a privilege. It's exactly where we ant to work - on the intersection of sustainability and innovation, melting different disciplines.
Elina Zheleva
Managing Director, launchlabs Sofia