Redesigning Mindsets for Creativity and Innovation:

a Training Program for New Products and Services

In business context creativity is a mindset that helps teams be the first to identify that something might be possible. Innovation is creativity mobilized for action. Companies need both, but only the second translates to real value for customers, respectively revenue and profits. Innovation is realized most vividly in the form of a product or a service.

In other words, in order to create innovative products and services companies need to encourage creativity and provide the appropriate process and tools of putting ideas into practical reality.

What does creativity training look like?

Here are our key tools and methodologies:


/ 80% doing and 20% learning-by-doing;

/ Hands-on activities;

/ No lengthy lectures, no classroom presentations;

/ In person or remotely, we deliver all our programs with equal levels of interactivity.

Concepts covered:

/ visual thinking
/ 3D research
/ brainstorming - structured idea generation

/ prototyping products

/ concept testing

/ decision making

Methodologies & tools:

/ Design Thinking as core methodology

/ Business Modelling

/ Futures Thinking

Is my team fit to go through a creativity & innovation training?

Yes, but for different reasons. If it’s a creatives team it helps them know when to stop generating ideas and mobilize them into structured action. For project managers and innovation teams - to explore a wide range of solutions and build on top of them. For leaders, to engage people’s imagination in exploring new opportunities.

All our training programs have three progressive levels

Based on the experience of the participants our creativity & innovation trainings have 3 progressive levels:

Introduction level

An interactive hands-on introduction to innovation, fully customized with case studies and examples of interest to the team. Typically 2-days with shorter, more intense versions available for leadership.

The introduction level trainings could easily be integrated into learning & development programs, team building events or stand-alone.

Who is it for:

/ Leadership

/ Sales representatives & customer facing staff

/ Learning and development experts

/ Marketing & communication experts

After the introduction workshop the participants will:

/ Build innovation understanding and skills;

/ Understand the different phases from the key methodologies;

/ Learn practical tools;

/ Be inspired and job ready to join a sprint as a practitioner.

Practitioner level

Our experience shows that building durable habits in innovation requires practical application of what was learnt during the introduction module. This is why at this level we provide a 100% hands-on module based on a real project. The team has a dedicated coach throughout the project duration, who facilitates them through a series of workshops aimed at delivering a project result that stands out. Typically once a week for 4 to 12 weeks.

Who is it for:

/ Product owners, project managers and product development teams;

/ Innovation departments;

/ R&D departments.

The practitioner level is meant to:

/ Build on the skills and tools from Introduction level and turn them into habits; / Align newly formed innovation teams;

/ Create safe environment for real projects;

/ Introduce new expert tools from key methodologies;

/ Get the participants ready to build internal capacity for innovation - leadership level.

Leadership level

Aimed at building lasting capabilities for running internal projects and trainings. Three focus areas - creating internal facilitators, trainers and motivating ambassadors. Typically 2 to 4 days.

The leadership level workshops allow the organization to scale and sustain its investment in building a culture and capabilities not only for creativity and innovation, but also for agility and customer centricity. The purpose of this module is to further develop the skills of some practitioners, who are suitable and willing to take on a bigger role within the organization.

Who is it for:

/ Managers ready to take the path to creative and servant leadership;

/ Chief innovation officers;

/ Corporate training experts;

/ Agile coaches, scrum masters or other internal facilitators and change-makers.

Depending on the focus after this level the participants will be able to:

/ Design and deliver learning experiences;

/ Plan and facilitate sprints and workshops;

/ Act as ambassadors of customer-centricity in and out of the organization.

Examples of creativity and innovation trainings we’ve done

A redesign story from Kosovo, by one of the strongest organisations investing in students development. Not sure how our work with a non-profit could be translated to your training needs, check how we teach innovation for a company with half a million employees worldwide - here and here.

How to run the training remotely?

By using interactive and efficient digital collaboration tools like interactive whiteboards and break-out sessions for work in multiple groups, shifting to remote learning is easy.

We’ve tested more than 20 different online platforms, and combinations thereof, in order to create the closest possible scenario to an effective and meaningful live interaction. We’ve run internal tests, and tests with clients willing to be a step ahead and redesigned our portfolio for remote work and facilitation. Our selected credentials include Accenture Global, Deutsche Telecom, Telenor, Roche, RaiffeisenBank and many others.

How do we customize a training to fit the unique needs of the team?

As business redesigners, we know that each industry has its unique challenges and needs and a one-size-fits-all approach is hardly ever the answer. That’s why when planning a training, we always co-create. In other words, we go through the training design together with our clients, to define and pre-design the program so it works to solve the specific task at hand considering the company’s DNA, processes and workflow.

Not sure if the training for creativity and innovation will be the right choice for you? Our customer-centricity and agility programs will enhance the speed and empathy of teams working on innovation projects. Or you can start by trying the Pre-design Workshop first. It’s a 1-hour workshop that reflects the needs and desired outcomes from a learning experience. Now, let’s start redesigning our minds! To request a presentation or book a free 1-hour one-one session drop us a line at

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