Redesigning Strategy: 

Strategy Planning Sprint

In the last year we completely redesigned our portfolio to fit the new sudden needs of companies for remote work and fast change. We guided companies through different projects and we found out that some of the work that shifted to an online setting can bring even more value to our customers when done digitally.

We applied this to create a sprint entirely customised for strategy planning: how to transform strategic goals into a clear action plan in short and effective sprints. All this done remotely.

Redesigning Strategy: Strategy Planning Sprint is a customisable program for virtual strategic planning sessions in business unusual times.

By providing a collaborative virtual environment, a structured work format and a flow that keeps the energy high from beginning to end, we are saving companies and their agile teams time and efforts to digitise and easily access the output of their strategic work.

What is a strategy design sprint?

A recipe for accelerated virtual work where teams remotely align on strategic goals and set new business objectives. Each session is customised for the specific needs of the teams and is facilitated by experts at launchlabs Sofia.

When should we run a strategy design sprint?

In the beginning of your strategy planning process. It is tailored for management teams who want to compress tedious and energy-draining strategy offsites and retreats into a short, productive and collaborative session with tangible deliverables. All the output is created digitally and thus is easily accessible, sharable and editable by each stakeholder. Following the strategy sprint, all tasks are delegated, a clear action plan is set with clear responsibilities.

In other words, the strategy design sprint adds agility to your strategy planning process. The end result of the strategy design sprint is:

/ Strategy goals and scope that all team members support

An aligned team around the strategic objectives. In addition the team will map what would be their challenges and agree around their guiding principles when implementing the strategy.

/ Clear backlog with milestones that support a common vision

Listing tasks on a timeline is important. How about a step back to reflect what is the desired state that your team wants to achieve and what are the key milestones? That would take out of the timeline some unnecessary tasks.

/ Common metrics elaborated and agreed by the whole team

Who said setting KPI’s is boring? Not when done collaboratively. Prepare to be surprised.

What does it look like, how long will it take?

/ Prep with project owner

Prior to the sprint we spend a total of 2-hours with the project owner to download all the necessary information and customize the session.

/ Half-day online workshops

The strategic sessions are held in a virtual environment where we have prepared all the tools for co-creation, the online whiteboards, the workshop flow and interesting activities that keep the group energy high throughout the whole work.

/ Coaching for the team

After the 2 workshops we deliver follow-up coaching sessions for better transfer of the strategic goals into actionable steps.

How do we customize a design sprint for our strategy planning process?

As business redesigners, we know that each industry has its unique challenges and needs and a one-size-fits-all approach is hardly ever the answer. That’s why when starting a sprint, we always co-create. In other words, we go through a sprint planning phase together with our clients, to define and pre-design the sprint so it works to solve the specific task at hand considering the company’s DNA, processes and workflow.

For redesigning services or planning to launch a new product, please check out our other remote sprints: Redesigning Services - Customer Journey Mapping Sprint and Redesigning Products - New Product Sprint.

Examples of strategy design sprints we’ve done?

We have designed a Strategy Planning Sprint for Telenor Bulgaria that aimed at validating the plan for their key strategic projects ahead.

How to do a strategy design sprint remotely?

By using interactive and efficient digital collaboration tools like interactive whiteboards and break-out sessions for work in multiple groups, shifting to remote sprinting is easy.

We’ve tested more than 20 different online platforms, and combinations thereof, in order to create the closest possible scenario to an effective and meaningful live interaction. We’ve run internal tests, and tests with clients willing to be a step ahead and redesigned our portfolio for remote work and facilitation. Our selected credentials include Accenture Global, Deutsche Telecom, Telenor, Roche, Raiffeisen Bank and many others.

Not sure if the strategy planning sprint will be the right choice for you? You can start by trying the Pre-design Workshop first. It’s a 1-hour workshop that reflects the workflow, mechanics, and, most importantly, the speed of the design sprint process.

Now, let’s start redesigning. To request a presentation or book a free 1-hour one-one session drop us a line at

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