CLIENT
Axel Springer
Future forward leadership summit
A meeting at the top that really looks 20 years into the future
PROBLEM
Our international launchlabs team (Sofia, Berlin Basel) was commissioned by Axel Springer to design a leadership innovation sprint that delivers solutions which can accelerate the company in a media world dominated by big tech platforms, fake news and ever changing readers.
PROCESS
SOLUTION
Working with a core team, we defined three data-based scenarios - fighting the big tech platforms, partnering with them or creating a new platform. We then had a 3-day summit with 120 leaders who flew in from all over the world to develop innovative ideas for each.
PROCESS
SUCCESS FACTORS
+ Client readiness to apply futures thinking
+ Combination of design thinking and futures thinking
+ Dedicated core team from the client side in all phases
+ 2-phased approach of first defining immersive future scenarios and then creatively solving them
RESULT
20+ bold ideas were presented to top management and approved for next phase of prototyping.The human-perspective that design thinking brought helped leaders relive the readers experience, consider the next generation of “non-readers” and create revenue models for the future.
feedback
It's unbelievable what we can do when we approach innovation methodically, yet freely. I'm very satisfied with the ultra strategic output delivered by the collaboration between launchlabs and Axel Springer top leadership in just 3 months.
Simon Blake
CEO, launchlabs Berlin