CLIENT
Shell Bulgaria
Transforming retail trough design thinking
Sustainable & innovative products for an FMCG retail shelf
PROBLEM
Come up with innovative ideas for sustainable FMCG products for the retail shelf at Shell Café that will position Shell Bulgaria as a leader in the field within the Shell Group.
PROCESS
SOLUTION
We first trained a change-makers team in Design Thinking and Agile Development. Then we did a product innovation sprint in the form of a series of 4 workshops to brainstorm ideas, develop concepts and plan prototype and development phases.
PROCESS
SUCCESS FACTORS
+ Visionary brief from the CEO
+ Participation of the CEO in all sessions
+ Top-performing leadership team with dedicated time to work on the field
+ Research and prototype testing
RESULT
Two concepts for new FMCG products, based on the company's current strengths, were developed as a priority and a plan for prototyping, testing and implementation was set in place, while a roadmap of braver concepts and follow-up activities was outlined as well.
feedback
launchlab’s expertise in design thinking and sustainability helped us quickly conceptualize and test innovative ideas through a series of collaborative sessions.
The outcome was a decision we believe will differentiate our business and add significant value moving forward.
Kamelia Slaveykova
Chairman of the Board of Directors Shell Bulgaria
Selecting the right innovation and sustainability partner is crucial, and looking back, we’re confident we made the right choice with launchlabs Sofia.
Kamelia Slaveykova
Chairman of the Board of Directors Shell Bulgaria
It's essential to step beyond the daily routine and create space for our teams to envision the future.
One of the best ways to do this is through a dedicated sprintspanning several months, facilitated by an external partner using innovative methodologies not typically found in our everyday business practices.
Kamelia Slaveykova
Chairman of the Board of Directors Shell Bulgaria