CLIENT
ING
Innovate banking through rapid prototyping
An innovation sprint to find an award winning solution in 8 weeks
PROBLEM
How might we create an all-digital value-added platform for the underserved SMEs segment? This segment falls in between big corporate clients that get a lot of attention and personalized services from their banks, and private clients, who benefit from the latest digital offerings.
PROCESS
SOLUTION
An intense design thinking sprint covering research, ideation, prototyping, testing and business modelling.
PROCESS
SUCCESS FACTORS
+ Topic of strategic interest to the ING Group
+ Dedicated team & time to work on the topic
+ CEO support and participation in sprint
+ Rapid prototyping and testing
RESULT
The concept was developed in co-creation with the ING Bulgaria office and was selected among the top 10 out of 1800 submitted in the ING Global innovation competition.
feedback
launchlabs are a dynamic, knowledgeable and fun team to work with. They have expert knowledge in design thinking, as well as other methodologies, and their program delivers real innovative results.
Egbert Voerman
Country Manager ING Bank N.V. Bulgaria