customer profiling /
authentic positioning /
brand development roadmap /
brand-driven product or service design /
bringing your brand to life /
Formulating an authentic, yet differentiated brand positioning can be a gamechanger for any business, struggling to stand out and stay relevant to client needs and organizational culture.
Combining user research, brand design and service design allows us to paint a holistic picture of what the brand stands for. Understanding customer needs and developing detailed journeys is a step towards smoothly integrating the brand in the product proposition, service aspects or marketing initiatives.
The output of this project lies not only in building a complete set of strategic brand instruments, but also in prioritising further brand development actions across internal and external audiences.